This week almost by accident I came across a book on a website which may finally clear my confusion. I find that there is so much to learn that such a publication is a great help.
With this in mind you may be interested to know more.
Everyone knows you can't sell what people can't find. That's why driving more traffic, especially TARGETED traffic to your web site is essential.
Building incoming links to your site, buying pay per click ads, and helping your site show up better in search engines are what the gurus tell us.
Most small business owners don't have the time, money or inclination to sort the facts from the fiction. The gurus usually only cover part of the topic.
For the first time, to my knowledge, there's a helpful internet marketing book written specifically for small business owners.
Are you also confused by what search engine marketing is and how it can increase your bottom line?
How pay-per-click campaign work?
What it takes to get your site in front of potential buyers?
Why solid links are important?
What you can do to make better conversions?
My time on the internet has taught me that there is a plethora of great information written by very competent people. I have always believed in the power of the written word to further knowledge.
With these beliefs firmly in mind it is my responsibilty to pass this information to you.
I hope it helps.
Article by Michael Harrison, Author, Publisher and Business Consultant. Go to: http://www.be-your-own-business-expert.com/Search_Engine_Marketing.html
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